PlainsCapital Bank Launches New Interactive Website

DALLAS, TX (Dec. 20, 2019) – As part of PlainsCapital’s ongoing mission to help clients blaze their own trails and achieve financial freedom, the Bank recently launched a wholly redesigned website. The updated website features a modern aesthetic, new online account applications, educational content and resources, a robust search function, and new interactive elements to help clients find their perfect banking solution.

“Since our founding in 1988, we’ve operated with a relationship-first approach. In 2020, a high-touch, personal banking model has to be enhanced by a leading-edge web presence,” said PlainsCapital Bank President and CEO Jerry Schaffner. “The new website gives our customers the resources and tools they need to make informed decisions and achieve their financial goals.”

The new website’s improved search function, structure, and aesthetics help users find exactly what they need, quickly and easily. And for users who are uncertain about what they need, the new interactive industry solutions and financial journey tools guide them to products or educational content unique to their industry or phase of life.

The new website also coincides with enhancements to various account-opening platforms made earlier this year. With the new platforms, customers are now able to open CDs, money market accounts, and small business checking accounts online in addition to personal savings and checking accounts. They also have the ability to apply for personal loans with the convenient online loan application service.

“A good majority of our customers supplement the in-branch experience with online and mobile banking,” said PlainsCapital Bank Chief Administrative Officer Pete Villarreal. “The new website adopts the latest user-interface/user-experience best practices to provide a digital banking experience that keeps pace with the changing preferences of our customers.”